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Herald Square is formed by the intersection of Broadway, Sixth Avenue aka, Avenue of the Americas and 34th Street in Manhattan in New York City. Named for the New York Herald, a now-defunct newspaper originally headquartered there. All that remains of the Herald building is the ornamental clock that is now located where Broadway meets Sixth Avenue. It also gives its name to the surrounding area. The intersection is a typical Manhattan bow-tie square that consists of two named sections: Herald Square to the north (uptown) and Greeley Square to the south (downtown). Many people know it from the fact that Herald Square is the terminus for the Macy's Thanksgiving Day Parade, broadcast nationally each year by NBC-TV.

Official Web Site
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